Restore
Sleep and alcohol, the fastest wins available to you, and you'll feel them within days.
Old Bull Health · Legends living longer
This wasn't built for 25-year-olds. ReSET is a 30-day health programme for men over 50 — the stuff that actually moves the needle, one day at a time.
Why now
Somewhere after 45, the rules changed and nobody sent a memo. Sleep got lighter. The middle got thicker. The advice that worked at 30 quietly stopped working — and most of what's aimed at you now is either built for your kids or selling a powder.
ReSET is thirty days of straight answers: what's actually shifting, what you can influence, and where the effort pays back fastest. No gimmicks. There are no silver bullets, whatever the internet told you this week.
The 30 days
A day unlocks every 24 hours. Short enough to read with your coffee, specific enough to act on before lunch.
Sleep and alcohol, the fastest wins available to you, and you'll feel them within days.
Ultra-processed food, label literacy, and the household load you never signed up for.
Protein, resistance training and Zone 2 — muscle is your metabolism after 50.
Fasting, nutrition and the habits that keep running long after Day 30.
How a day works
Ten minutes. Two or three things to actually do. A quick check that it landed.
A short lesson grounded in real research — not a wall of text, and not a podcast host's opinion.
Things you can do today, with what you've already got. Tracked so you can see the pattern build.
A quick question to check the main point landed — and to make tomorrow's lesson mean more.
What you'll cover
The science underneath
ReSET is built on the science in Halftime by Jem Bolt, the science of Healthspan, not just lifespan. Staying capable, sharp and strong for the years you've got.
Five pillars. Twelve systems. Twelve hallmarks. Mapped, day by day.
When damage outpaces repair, that's decline — and it compounds, like interest. Both sides of that equation still respond to what you do, at any age.
Thirty days won't make you 25 again. It will stack the odds properly in your favour, and show you exactly which levers are worth pulling.
Built to be trusted
Finish with a personal summary report you can keep. There's a separate information sheet for clinicians too, so the conversation starts properly informed.
Everything you log stays on your device. Not on our servers. Not sold to anyone. No ads, no tracking, no cloud account to create. One payment and it's yours.
Straight talk
Questions
Around four to ten minutes of reading a day, plus whatever the day's actions need. You can also listen if that's more your thing. Across the month the training adds up to roughly five hours a week — under 4% of your waking hours.
No. Walking is free, and the resistance work starts later. A wearable is welcome if you have one, but nothing in the programme depends on it.
No. $29.99 once, thirty days, yours to keep and repeat. No auto-renew, no upsell wall halfway through.
Especially. Rapid weight loss after 50 can take muscle and bone with it, and ReSET covers what the marketing doesn't, and the protein and resistance work are the countermeasures. It's education, not medical advice: keep your prescriber in the loop.
You pick it up. The programme is built around trends, not streaks — the check-ins compare you to Day 1, not to yesterday.
No. It's education and habit support. If you've got existing health conditions, talk to your GP before starting, particularly before the exercise and fasting content. The app flags exactly where those conversations belong.
Start today
We can take you to the doorway. Walking through it is your call.
$29.99. one payment. No subscription, no ads, no tracking.
Fifty-plus and fabulous. That's us. Don't let anybody tell you otherwise.
Please note: Distribution is closed until the 9th Jan after a busy December. You can still order our great propducts but they will only be shipped the week of the 9th Jan. Appologies for any inconvenience. Happy New Year!
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